history of flight
08 September 2009
Michael Jordan is being inducted into the Hall of Fame in a couple weeks and all parties involved (the NBA, ESPN, Nike, etc.) are, true to form when it comes to TGOAT, milking it for all they can. While I’ve enjoyed the endless highlights and stories shared on the two former sites, Nike takes the cake for the most creative: an interactive, digital pop up book. Check it out:
Now, go play around, enjoy the site, marvel at the raw beauty of the shoes (void of color or distractions), and learn a few fun tid-bits of Jordan trivia while you’re at it.
And, a note on design… There’s a studio that I saw a few weeks back that I imagine may have been either the inspiration or the hands behind this site, but I cannot for the life of me remember their name. They do madly lush, 3 dimensional digital compositions, not too unlike the above screen shots. Does anybody know who I’m talking about? I’ll snoop around some more and re-post if I find them.
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