beauty…

04 March 2010

I 100% feel this.

There have been jobs where my employer has said something along the lines of “Just knock this one out quick—we don’t need it to look great—but it will make a huge difference in (fill in the blank).” Or they’ve said things like, “Don’t you think it’s cool that thousands of people are seeing your work?” in reference to a job that I was given a day to just hash out. And, I’ve tried with huge amounts of failure to explain that reward does very little—if anything—for me. If only I had seen this video before…

I don’t see myself as a decorator. I don’t just make things look pretty. And I’m not just a “computer guy” who knows Photoshop and so obviously I can design a web-banner right quick… I want to tell stories and I want to cause a change for my clients as well as the people that interact with my work. But, in the end, if the things I am producing are not beautiful, they do little to satiate my appetite for design.

Great designers—which I am striving to become—combine aesthetics with intelligence that can touch someone’s soul and encourage them to do something. And hopefully more than just buy sugar water or an expensive new car.

posted by, cole


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comments: 1


  1. that is super great. “I am out to make beautiful things”. the plight of the artist.

    Said by travisp — 2010.03.05 @ 8:26 am