Over the past few weeks, we’ve finally begun to see some of the new branding come to life. These cards, I think, are one of my favorites so far. I love the simplicity of the design because it gets out of the way of the receiver’s experience with the card. Business cards are a tactile experience and these are great to hold—the two kinds of paper, the letter press print, the stiff sturdiness of card… even the audible tone—a hefty smack—with which they land on a desk is really enjoyable.

They’re constructed of a sheet of Neenah Classic Crest Solar White and a French Speckltone Black sheet glued together, with black ink on the front and silver on the back (finally got to try this out… worked perfectly). Beautiful print work—as always—by Bryce at Bjorn Press.

A couple of guys from work took them to a convention back in Boston last week and amidst the various bright, big, and bold design that we did, feedback was that these cards made the most impact. I love that.