16 May 2010
My friend Travis Pitcher (I think I’ve talked about him before) works for this great organization called the Tipping Bucket. If you haven’t heard of it, please, please go check it out. It’s a great company created by some BYU students that has gathered a TON of national and international recognition. They help different non-profit organizations every few days to every few weeks (depending on the cause) and the video above is promoting the current one. I think this one was really fun and creative in its execution within its modest means.
24 March 2010
22 March 2010
This documentary, Winning Time, premiered last week Sunday and I’ve seen it three times already. I love this opening sequence—the opera behind the theatrics of NBA basketball is such a beautiful and hilarious juxtaposition. A great example of the power of the story teller. Basketball fan or not, check it out if you have the chance. It’s a really fun watch.
09 March 2010
Obviously, this video has been seen my almost everyone in the world—and rightfully so. It executes such a fresh, fun, and unique way to telling a story. I’ve been wanting to tip my hat to it’s excellence since Super Bowl Sunday, and since I was on the subject of storytelling, I decided now was the time to pay homage to one of the best I’ve seen recently.
Also, It’s fun for me to compare their execution of a similar design brief that we received when working on the Typophile Film Festival opening credits a few years back: show a life using only typography. Our approach was dramatically different, but I think people connected with it because of good storytelling, once again. Leave it to Google, though, to tell the story SO much more simple than anyone else. Anyways, probably not too new to most readers, but I thought I’d post this here because I actually don’t think it’s ever made it onto this site.
08 March 2010
70 Million by Hold Your Horses ! from L’Ogre on Vimeo.
This is a really fun video with an impressive mass of fun allusions to famous pieces in art history. Sadly enough, I can hardly remember what the song is like because I was so taken by the visuals.
04 March 2010
I 100% feel this.
There have been jobs where my employer has said something along the lines of “Just knock this one out quick—we don’t need it to look great—but it will make a huge difference in (fill in the blank).” Or they’ve said things like, “Don’t you think it’s cool that thousands of people are seeing your work?” in reference to a job that I was given a day to just hash out. And, I’ve tried with huge amounts of failure to explain that reward does very little—if anything—for me. If only I had seen this video before…
I don’t see myself as a decorator. I don’t just make things look pretty. And I’m not just a “computer guy” who knows Photoshop and so obviously I can design a web-banner right quick… I want to tell stories and I want to cause a change for my clients as well as the people that interact with my work. But, in the end, if the things I am producing are not beautiful, they do little to satiate my appetite for design.
Great designers—which I am striving to become—combine aesthetics with intelligence that can touch someone’s soul and encourage them to do something. And hopefully more than just buy sugar water or an expensive new car.