insidesales 01

branding and collateral

A brand overhaul to separate them from the slew of web 2.0 competitors with their bevelled edges and gradient web colors. The stark simplicity of the black and white foundation spoke to the company's bold stance in the changing world of sales, as well as to their brilliant and elegant product innovation. The four icons each depict one aspect of what the company offers in straightforward iconography, rendered in a stlye representative of their younger demographic. With the business cards, the texture of the letterpress on the sturdy smooth duplex paper offered an interactive experience that oozed confidence and class in a world where the standard is pedestrian high-gloss at best.

Stationary

Business card details