mlwphotography

branding; promotional collateral

Branding and promotional materials, including portfolio books, a series of mailers, thank-you notes, and greeting cards created for mlwphotography. We created a simple, minimalist brand that reflected Mark's calming personality and professionalism, while allowing his images to shine boldly. In the promotional materials, we allowed Mark's personal experiences and insights to come forth a bit more as a form of conversation-starter with the potential clients on the receiving end.


Letterpressed business card; envelope; Promotional mailers

Promotional mailers—back detail; Each mailer includes anecdotes and insights from Mark's extensive travels and offer a peak into his personality

Portfolio book, front cover detail

Portfolio book, inside detail

Portfolio book, sample spreads