MoMA

Brand, Audience, and Activation Strategy

The pandemic forced all cultural institutions to pivot from traditional ways of operating. For MoMA, this meant a unique opportunity to their turn attention back home to NYC.

Worked on at SYLVAIN

 
 
DELIVERABLES

Audience Profile + Segmentation, Activation Strategy + Concepts

Due to the strategic nature of the project, please get in touch to learn more about my role and learnings from the process.

 
Scope of Work

Audience Profile + Segmentation
Activation Strategy
Concept Development 

ROLE

Director / Project Lead 

Team

Alain Sylvain
Chris Konya
Cole Nielsen
Zack Visotsky
Julie Lubbers
Nora Mestrich

Rob Baker
Becky Stokes

Previous

Dick’s Sporting Goods
Next

Sharecare