tradewinds

magazine redesign for tahitian noni

In early 2010, Tahitian Noni rebranded and reconceptualized their marketing strategies—emphasizing an energetic design and a heavy leaning on scientific proof. Part of this process included reworking their publication, Tradewinds. The objective of the redesign was to create something that implemented the new, more contemporary approach of the updated brand, while also maintaining a high-end, clean, artistic feel. This is the first publication designed in attempts to reach those goals.




Cover design

Inside cover—letter from the President; Contents spread

Feature spreads

Recognition department spreads