• startup strategy • CREATIVE direction • product development • UX DESIGN • branding •
I worked closely with the founding team at Canary for the year leading up to their launch to help develop everything from product design and pitch decks to naming and brand identity.
Canary logo designed in collaboration with Jon Troutman.
Sample pitch deck slides, developed in collaboration with Adam Sager and Chris Rill.
Industrial design developed in collaboration with James Krause.
UX design done in collaboration with Jon Troutman, Adam Sager and Chris Rill; UI design by Jon Troutman.
In July of 2013, Canary launched a crowdfunding campaign on Indiegogo. It quickly became the most successfully funded project in Indiegogo history; within a month Canary pre-sold 10,000 devices to people in 78 countries. The overwhelming success of this campaign proved that Canary is a product people need and want all over the world.