TOUGH GUY
• CREATIVE direction • WRITING • content CREATION •
“For years, the pinnacle of my creative ambition was to turn the table: establish the original, the authentic Tough Guy as the Mecca of the OCR industry and to reaffirm Mr. Mouse as its prophet. I wanted to compel the masses to make their own pilgrimage to farm outside of Wolverhampton the way that we had… to sleep in the Founding Father’s freezing farm; to soak in legends of past runs in dirty pubs and makeshift congregations around mid-winter fires; to willingly submit themselves to cold and misery, fear and injury; to learn the boundaries of their possibilities.”
Produced with The Good Line; Music by Micah Dahl Anderson
Photography by Jonathan Canlas