• visual identity • creative direction •
Town Holler is an activist organization based on the belief that getting good people together, having a good time and doing good in the process is the right sort of social and activist mix to make a positive difference in the world. With the nomination of #45, the increased attention on local and national politics and people’s desire to get more involved, Town Holler wanted to relaunch their brand and programming to reflect and serve this energy.
Town Holler digital home is on the existing social platforms where we already are engaging in these political discussions. The brand was therefore designed to exist within and leverage these spaces.
Logo evolution, playing through symbols of America and discourse (print, newspaper, debate, etc.)