Sharecare

Brand System, Creative Direction, Communications Strategy

With a new positioning taking root, Sharecare now needed to translate internally strategy into external communications. A complex offering and a legacy of complicated sales pitches needed to give way to a streamlined, consumer-facing system inspired by the central idea of “All Together Better.”

Worked on at SYLVAIN

Creative Direction

Our scope of work asked for high-level direction for a soon-to-launch landing page. While logo and colors were set, the direction lacked an identifiable brand system. In order to conceptually amplify the strategic idea, we leaned into a circular theme (static and motion) to represent the holism theory that anchors the Sharecare product. Additionally, we dialed up greens in the brand palette to connect to Sharecare’s “Green Days” and implemented a new headline typeface to bring humanity and a POV to the overall system.

We also implemented a new, more accessible tone of voice and demonstrated how Sharecare could deliver everyday value to their consumers at every touch point. UX elements were also incorporated into the overall compositions to connect storytelling back to core product.