About Cole Nielsen

Hi, my name is Cole Nielsen. I’m a Brooklyn-based designer/art-director who specializes in cultivating strong narrative branding solutions.
I try to work with brands who have a genuine, interesting, and meaningful story to tell. This mission has taken me from the offices and teams of Fortune 500 companies to the desolate deserts of Northern Africa and many places in between. I believe in working with talented individuals—both as clients and as teammates—and strive to create strategic and engaging solutions to help drive growth.
Currently, I’m enjoying the challenge of working with promising startups in the tech, beauty, and creative industries, helping them build their brand and product experience from the ground up.
I am also creative director and partner at Varsity Studio.

Cole Nielsen Design
Brooklyn, NY
Principle/Creative Director
Feb 2009 to Present
Built clientele through a reputation for clean and professional design with an emphasis in narrative branding; Managed client relationships; Organized and Managed multi-person teams build around specific projects;
clients include: CanaryAveda, MoMA, Jonathan Canlas/Film is Not Dead,  Samake2012, and Interbrand NYC
» Branding; Strategy; Print and Publication; Packaging; Web and Online Advertising; UI/UX; Motion
Johnson & Johnson
Global Strategic Design Office

New York, NY
Senior Designer
July 2010 to Nov 2011
Work with Aveeno and Piz Buin marketing teams to help define brand position, brand identity, future opportunities for design growth, and to update and refine existing packaging; Help manage the studio’s first advertising campaign by conceptualizing and presenting ideas, selecting the photographer and model, building mood boards and presentation for market testing;
» Strategic Design and Branding; Advertising; Packaging and Publication; Presentation; Mood Board Development
Provo, UT
Creative Director
Feb 2008 to Feb 2009
Conceptualized and executed all branding efforts from the ground up; Defined and established company culture; Directed advertising campaign; Managed Marketing/Creative Team; Worked closely with company CEO to understand consumer needs and how to translate to UI design;
» Branding; Web Design; UI/UX; Environment; Motion

Brigham Young University
Provo, UT
BFA Graphic Design Program